MARKET INTELIGENCE
Stop making investments blind
animal health market intelligence
IMD is the first independent market data platform built specifically for the animal health sector. We aggregate sell-out data across manufacturers and distributors, clean it, and return it to every participant as market-level intelligence, so the whole industry can finally see the market it's operating in.
You only see your own numbers.
That's not enough.
Without a shared benchmark, every animal health company operates with the same blind spot: you know what you sold, but not what the market did. You can't evaluate a launch against category growth, measure true share, or know whether your campaign generated real demand or just moved inventory around the supply chain.
IMD exists to close that gap.
Where It Changes Decisions
Actionable insights at every level
01
Launch performance
With sell-in data, you can't tell whether a new product is moving through to customers or sitting in wholesaler stock. With IMD sell-out, you know within 30 days of closing whether real demand is building, allowing you to act on it while the launch window is still open. The key to achieving peak sales is having data you can act on.
02
Campaign ROI
A promotional campaign that drives wholesaler buy-in isn't the same as one that drives customer demand. IMD separates the two. You can measure whether a campaign generated incremental sales or just accelerated a purchase that would have happened anyway, allowing your team to adjust spending accordingly.
03
Sales force effectiveness
Regional sell-out data transforms how you evaluate and motivate your field team. Pinpoint which markets are accelerating, which are stalling, and which reps are truly driving results. All info you can't get without IMD's geographic benchmarks.
Frequently Asked Questions
No. IMD operates as a neutral third party. Individual company data is never disclosed in any output. Before any report is produced, all data is aggregated and run through minimum contributor thresholds, meaning no single company's numbers can be reverse-engineered from what participants receive. Competitors see the market but not see each other.
IMD operates as a neutral third party. Participating companies and distributors share sell-out data with IMD. IMD cleans, standardizes, and aggregates everything. Every participant receives the same market-level outputs. No individual company data is ever visible in any output.
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Monthly market share reports that include total market size, brand share evolution, and category trends delivered approximately 30 days after the month's close.
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SKU-level sell-out tracking so you can view what is actually sold through to end customers, all tracked by individual product, by value and volume.
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Geographic breakdown Region and ZIP-level performance, so field force accountability reflects what the local market actually did, not a national average.
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Channel intelligence, vet clinics, retail, and key accounts all defined so you know where growth is coming from and where investment is working.
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Interactive dashboards that show rising trends in the market that you can integrate into your own workflow. All packaged with the original raw data as well.
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Approximately 30 days after the close of each month. This compares to the typical 3 month lag typical of the existing animal health data providers.
IMD follows the same governance principles applied by major industry market data platforms. Individual data contributions are never disclosed. Aggregation thresholds prevent reverse engineering of any single company's performance. All reporting covers historical sell-out only, no pricing strategies, forecasts, or commercial plans are ever exchanged.
With IMD competitors share a benchmark, not their own data.
Ceesa provides sell-in data, what moved from manufacturer to wholesaler, at brand level, quarterly, with a 3 month delivery lag.
IMD provides sell-out data (what actually sold to end customers), at SKU level, delivered monthly, approximately 30 days after close, included with geographic and channel breakdowns.
Without IMD, your team is working and investing with a partial picture.IMD is currently running in the UAE and Egypt, with the capability to launch in any market where sufficient participation can be secured. Unlike legacy providers who cover only select major markets, IMD is built to operate in markets that have historically been underserved by market data. If your market isn't listed, contact us and we can assess it.
Typically sell-out data from your distributors, covering SKU or product code, sales value or volume, geography, and channel where available. IMD handles the cleaning, mapping, and standardization. You don't need your data to be in a specific format before you start a conversation with us.
Your market. Finally benchmarked.
IMD currently operates in the UAE and Egypt, with the ability to launch in any market where sufficient participation can be secured. If your market isn't covered, we can build it.